WHAT TYPE OF PERSONAL DATA DO WE COLLECT AND USE?
Information we receive about you
You may provide us with information about you through a number of sources:
When you use our website or any of our mobile applications, we may automatically collect the following information which may include personal data:
We may also receive information about you from:
We may collect, use, store and transfer the information we receive about you.
PROFILING AND MARKETING ANALYTICS
In order to better understand our customers and to provide improved products and services to our customers we may combine publicly available data about you with personal data that we hold about you. The combination of both your personal data and other publicly available data may be used as statistical information and may also be used to send you information on an individual basis and to review the effectiveness of our marketing.
HOW DO WE USE THE INFORMATION COLLECTED?
McLaren collects and uses your personal data because is it necessary for:
We also rely on consent as a legal basis for processing, including in relation to sending direct marketing communications to customers via email or text message. Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.
Our legitimate interests
The normal legal basis for processing your data, is that it is necessary for the legitimate interests of McLaren, including:
WHO DO WE SHARE YOUR INFORMATION WITH?
We may share your personal data to third parties under the following circumstances:
Your credit card number, bank account and other financial information will not be revealed to anyone, except with your express permission, or if we are required to do so pursuant to credit card rules, a court order or other legal process.
WHEN DO WE TRANSFER YOUR PERSONAL DATA OVERSEAS?
We may transfer, store and/or process the personal data we collect from you outside the European Economic Area (“EEA”). In particular, this may happen as some of our authorised dealers, subsidiary companies, group partners, third party suppliers and other interested partners to whom we may transfer personal data may be located outside of the EEA. By submitting your personal data, you agree to this transfer, storing and/or processing.
Whilst we will use our best efforts to ensure the security of your personal data, please be aware that we cannot guarantee the security of information transmitted over the internet.
McLaren has in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, and altered or disclosed. Access to your personal data is limited to those third parties (i.e. authorised dealers, subsidiary companies, group partners, third party suppliers and other interested partners to whom we may transfer personal data) who have a business need to know. All third parties are subject to a duty of confidentiality. We have established procedures to deal with any suspected or actual personal data breach and we will notify you and any applicable regulator of a breach, where we are legally required to do so.
McLaren does not knowingly process or collect data or any other information from visitors under the age of 13 and does not provide information society services (ISS) directly to children. If we become aware that we are processing or collecting information from a visitor under the age of 13 without parental consent, McLaren will remove and destroy such information. If you have any questions related to this section, please see our Contact Information below.
WHAT ARE YOUR RIGHTS UNDER APPLICABLE DATA PROTECTION LAW?
Your rights are as follows:
You can exercise the above rights by contacting us using the Contact Information set out below.
Access to your Personal Data
You have the right to request a copy of the personal data that we hold about you and to check if we are lawfully processing your data. This is formally known as a “Data Subject Access Request”. McLaren will not charge to deal with this request, but if the request is considered to be repetitive or clearly unfounded McLaren may refuse it or charge a reasonable fee. You are entitled to one copy of the personal data we hold about you - if you request additional copies of your personal data, McLaren may charge a reasonable fee for such copies. If McLaren refuses your request we will inform you of your right to complain to the Information Commissioner’s Office (ICO) and to a judicial review.
When submitting your request, please provide proof of your identity. We will respond to your request as quickly as possible and within one month of receipt, unless the request is complex, in which case it could take a further two months.
We will only hold your data for as long as is necessary to provide our services and protect our business. We use the following criteria to determine data retention periods of your personal data:
LINKS TO OTHER WEBSITES
This policy only applies to this website. This website may, from time to time, contain links to and from other websites including (but not limited to) those of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
COMPLAIN TO THE INFORMATION COMMISSIONER’S OFFICE (ICO)
You have the right to complain to the Information Commissioner’s Office. The Information Commissioner’s Office regulates the processing of personal data and it has enforcement powers and can investigate compliance with data protection law.
Please address any queries or complaints directly to us in the first instance to the attention of the Data Protection Officer. If you do not agree with the way we may have processed your data or addressed to your concerns you can submit a complain directly to the ICO:
CONTACT INFORMATION AND OPT-OUT INFORMATION
You have the right to have your personal data corrected if it is inaccurate or incomplete. This will include the data that we and our partners (i.e. authorised dealers, subsidiary companies, group partners, third party suppliers and other interested partners who we work closely with) hold on you. Please contact us if you would like to make corrections to any personal data you have provided to us, or if you no longer wish to receive future correspondence from us, or wish to withdraw your consent to sharing your personal data with others.
Our contact details are as follows:
Please include your name and address so we are able to easily identify you.
If you would prefer to contact us via post please send any correspondence to the below address:
The Data Protection Officer
McLaren Automotive Limited,
McLaren Technology Centre